BRANDcraft SUCCESS FACTORS

“As far as we can discern, the sole purpose of human existence is to kindle a light in the darkness of mere being ”: Carl Jung

Success Factors

To fully apply success factors in marketing planning and decision-making we must generate and apply proper insights.  The word “insight is too often bandied around to mean any research finding.  Proper insights have to be powerful, relevant, robust and real.


We also ask of success factors the following questions:

What factors can we change?

What factors should we change?

How do we make those changes?

Making the impossible happen

Changing Behaviour

The Brand

The impossibleBehaviourBrand

Crafting the brand to create an emotional and motivational appeal

We need to create the right conditions for change then press the right buttons

The impossible is not always impossible, it can just seem that way