BRANDcraft SUCCESS FACTORS

“As far as we can discern, the sole purpose of human existence is to kindle a light in the darkness of mere being ”: Carl Jung

Success in marketing involves effecting and consolidating positive changes of behaviour to achieve results

What Are Success Factors About?

The relationship between attitudes and behaviour is complex.  It is often assumed that a customer’s behaviour can be changed if their attitudes and beliefs change.  Much research in psychology has been conducted in this area and has demonstrated that this is usually not the case.


If we want  to influence behaviour to produce a mutually beneficial and successful outcome there are various factors that need to be taken into account..


Success Factors are produced by examining the conditions for behaviours and change, causes of change, the focus of attention as well as rational, non-rational, conscious and unconscious influences.

Making the impossible happen

Changing Behaviour

The Brand

The impossibleBehaviourBrand

Crafting the brand to create an emotional and motivational appeal

We need to create the right conditions for change then press the right buttons

The impossible is not always impossible, it can just seem that way